Job Information
Medtronic Marketing Director, Diabetes, DACH (Germany, Austria, Switzerland) in Switzerland
MARKETING DIRECTOR, DIABETES DACH (Germany, Austria & Switrerland)
Careers that Change Lives
A Day in the Life
Lead the Marketing strategy and execution of programs, leading new future product and business model deployment for the DACH region. Support and co-ordinate the activities of the country marketing managers and team to increase market share gains by meeting the key objectives. Lead and support the regional team to deploy the transformation initiatives, positively influencing adoption of processes and services and being the main contact between EMEA and the region for deployment, measurement tracking and achieving the KPI’s. Take responsibility for the overall DACH regional marketing P&L including working closely with the DACH Sr Director to ensure a profitable return on investment of programs, services, product pricing and placement.
Partner closely with both the regional and European central educational, clinical and sales teams, in developing and implementing local, tactical marketing and sales support activities. Work cross functionally and contributes to an innovative and inspiring work environment, developing talent and cross regional collaboration.
Customer and patient experience will drive the success of our marketing function and contribute to the business success. To drive this the role will involve taking accountability for the NPS and as such work with the country marketing, education leads and functional leads to drive actions that can improve patient, HCPs experience with Medtronic.
Lead the Diabetes customer centric transformation as guided by the strategy and programs at EMEA level to articulate and lead the execution for the DACH region.
Lead the market access strategy to increase market opportunity and share for Medtronic therapies and services.
Main Responsibilities :
Plan and coordinate the development and implementation of both tactical and strategic region-wide marketing campaigns in cooperation with the marketing teams.
Drive localization and country implementation ensuring long range plans are linked to fiscal performance goals, corporate objectives and reach financial targets.
Work closely with country and global marketing and sales partners, develop and execute differentiated and impactful competitive strategy.
Represent the DACH region as a partner with the European and Global marketing team to ensure regional market needs are incorporated into global marketing plan.
Participate in the design of yearly Marketing Plans.
Marketing Research & Sales Analysis - Initiate, manage and summarize market research and studies to determine customer beliefs and advise of relevant market trends.
Analyse the market, competition, environment, sales and marketing strategies. Proactively act as an agent for change to adapt to external / internal change factors.
Work and align with relevant stakeholders to define pricing strategies, market introductions and the development and implementation of all related marketing programs.
Define and deliver innovative product promotional campaigns supporting global brand guidance. Ensure that collateral reflects the needs in the countries and that it is clearly used in the field.
Participate in training of personnel, securing the implementation of marketing programs.
Customer Relationships - Meet with customers to discuss market, products, trends or needs and obtain their input. Strengthen customer focused partnerships through Medtronic exclusive initiatives i.e. advisory boards, focus groups etc.
Direct line people management, including cross matrix people influence. Grows and develop talent for the short- and long-term business needs according to market changes
Champions diversity and inclusion initiatives.
Identify business growth opportunities and unmet customer requirements and provide vision and focus to move ideas to marketplace.
Monthly supply and demand forecast input and plan for complete portfolio.
Clinical - Working with business unit and countries to ensure clinical investigators selected maximize customer relationships while meeting clinical needs.
Review campaign progress against budget and metrics on on-going basis and revise plans and institute corrective action as appropriate.
Support or lead Congress multi-functional team.
Ensure regulatory requirements are met.
Assess patient pathway and recommend best target audience for sales and marketing programs as well as best sales channel to serve this target audience.
Must Haves :
Bachelor´s degree in Marketing or similar science required
Minimum of 10 years of relevant experience with 7+ years of managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience
Fluent in German and English
High motivation, enthusiastic and constructive attitude, being able to implement and develop changes, lives change management
Used to work independently and proactively with a high level of management skills
Demonstrated strong strategic thinking skills
Strong team player and proven ability to collaborate in a cross-functional and cross-country environment
Experience in managing, directly or indirectly a complexed regional geographical marketing remit with different countries, different healthcare structures and different health care economical environments.
Experience with managing directly cross-cultural geographical teams
Strong people and team management skills
Strong financial acumen with a proficient understanding of P&L management
Experience in deploying new commercial models
Creative, methodical can-do attitude.
Project management experience and change management
Willingness to travel 50%
Nice to Haves
Experience in Consumer Marketing/ Social Media
Experience in B2C
We Offer
We offer a competitive salary and benefits package to all our employees:
Flexible working environment
Annual Incentive Plan % depending on company results
Pension scheme and group discount on healthcare insurance
Training possibilities via Cornerstone/Harvard Manage Monitor/Skills Lab
Employee Assistance Program and Recognize! (our global recognition program)
Our Commitment
Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact. Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.
About Medtronic
Bold thinking. Bolder actions. We are Medtronic.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. Powered by our diverse knowledge, insatiable curiosity, and desire to help all those who need it, we deliver innovative technologies that transform the lives of two people every second, every hour, every day. Expect more from us as we empower insight-driven care, experiences that put people first, and better outcomes for our world.
In everything we do, we are engineering the extraordinary .
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It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.